Bleach London Silver Shampoo

Getting highlights over summer was both the best, and most expensive, decision I made last year. I’d grown bored of my dark blonde hair, in my defence it had been that way for 19 years, I’d already cut it short, so why not go for the platinum hair of my dreams!? The first question my hairdresser asked once she’d styled it was: ‘have you got a purple shampoo?’ I hadn’t but I already knew I would be heading to Boots straight after to pick up the Bleach London Silver Shampoo, as I’d heard such good things.

Bleach London Silver Shampoo Review

The reason it took me so long to get round to bleaching my hair, aside from the cost, was the yellowy tinge a lot of people get. Icy, ashy blonde is my goal, brassy is not, so I was happy to bathe in purple shampoo as long as it kept it that way. The reason I chose to get the Bleach London Silver Shampoo over others, were the many good reviews and it being double the size of most other options; it’s also on offer a lot so I got it for around £5 as opposed to its usual £8.

I thought I would get through the purple shampoo pretty quickly, it says two washes a week, and I go for more like three, but it took me from July to January to use up the whole bottle – £8 well spent if you ask me. My hair has only ever been brassy when I was away with family and took a different purple shampoo, because I had a miniature, and I haven’t made that mistake again.

Bleach London Silver Shampoo Review

It’s quite a shock when you first use it, as it is a deep violet colour and, from experience, it does stain towels if you’re not careful. My preferred way to use is to work a palmful into my hair, and leave it for about 5 mins or as long as it takes me to shave my legs. I then wash it out, cue the purple water, and condition or hair mask. For me, I find the shampoo does feel like it’s drying the hair out slightly, so tend to opt for a hair mask, but it’s nothing hair oil after won’t fix.

I have also used this as an intensive treatment; I had an event and I wanted extra icy hair. (I was also inspired by a TikTok – don’t judge me!) I, bravely, applied a generous amount of silver shampoo to dry hair and let it sit for 15 minutes before rinsing out. If you hate the idea of slightly purple hair, this is not a method for you, if you don’t mind the occasional purple toned strand and want super white hair, you’ll love this. It stayed icy for about a week and I’m definitely planning to do it again – probably for Grad Ball, the theme is Enchanted Forest so a little purple hair won’t hurt anyone.

I’ve actually already got a back up of this; it was on clearance in my local Sainsbury’s for some unknown reason and I snapped it up. I’m not opening it straight away however, as I have a couple of decent, but not groundbreaking, purple shampoos that need using up first, and as per the project pan rules, that’s what I must do. If you’re thinking of getting some highlights, or even bleaching your whole head, you need this in your life, it’s cheap and effective. In fact I’d go as far to say it’s the best budget purple shampoo. (The only downside being that happens to smell like your ex’s shower gel. True story!)

Beth x

You can buy the Bleach London Silver Shampoo from many retailers, including Boots for £8.

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